In this episode, Drew Franklin (Marketing Specialist at Altec) joins us for a discussion about why B2B businesses need a video marketing strategy. Video has solidified itself as the king of content and marketers must understand how to utilize video in their overall content marketing strategy.
Topics of discussion include : What is video marketing, how to build a video marketing strategy, what type of videos you should be creating, how to track analytics on video marketing, and what B2B companies are benchmarks for success.
Links to show resources below:
Drew Franklin's LinkedIn profile - https://www.linkedin.com/in/drewdfranklin/
Altec's Website - http://www.altec.com
Altec's YouTube Channel - https://www.youtube.com/user/AltecTrucks
SPOC Automation's Website - https://spocautomation.com
SPOC Automation's YouTube Channel - https://www.youtube.com/user/spocautomation
Refine Labs Video Library - https://refinelabs.com/videos/
Peter McKinnon's YouTube Channel (great educational content on how to produce video!) - https://www.youtube.com/user/petermckinnon24