In this episode, Lewis Mudrich, Founder of KonvertLab, joins as our guest to discuss how B2B companies can build a PPC and social media advertising strategy. Topics include how to get started with PPC and online ads, the best ways to set up a strategy with internal or external resources, common mistakes made with PPC, how to set up analytics to track success, how to align your sales funnel to nurture the leads, the power of LinkedIn advertising for B2B, and how to ensure that you are getting a positive ROI on your efforts. Links to episode resources: Lewis' LinkedIn Profile https://www.linkedin.com/in/lewismudrich/ Dave Karr's LinkedIn Profile https://www.linkedin.com/in/davekarr/ Klyck.io Website https://www.klyck.io KonvertLab Website https://konvertlab.com/