How 2020 Left a Mark on Manufacturing


How 2020 Left a Mark on Manufacturing


Podcast Summary

Industrial manufacturing has been left with a nasty black eye from 2020 and the COVID-19 pandemic. Joe Mills, Business Development Manager, Element Three, joins the show to discuss findings from his companies recent research report on the state of manufacturing, post-COVID.

Joe shares 4 key challenges that manufacturing businesses are facing in the new normal, and how industry leaders are choosing to address these challenges in their businesses. Listen in to learn how others are viewing the market and what separates the leaders from the laggards.

Key Topics of the Podcast

Challenge 1: Changing Buyer Behaviors

  • Digital transformation acceleration
  • Expanded lead generation activities
  • Buyer control vs sales control
  • Sales and marketing technology

Challenge 2 : Event Uncertainty

  • Lack of alignment
  • Networking still matters
  • Lower attendance levels
  • No measurement for impact

Challenge 3 : Hiring - an Obstacle for Growth

  • Indiana: 100,000+ open jobs
  • Application rates at the lowest level in years
  • Macro studies show no impact from COVID relief

Challenge 4 : Supply Chain Disruption

  • Four major disruptions
  • Abundance of demand
  • Near-shoring trends emerging
  • Sales & marketing activities in question

Resources and Links from the Podcast

Copy of the Presentation Slide Deck - Click to Download

Element Three's Complete Manufacturing Trend Report - http://elementthree.com/trendreport

2021 Roadmap for Industrial Sales and Marketing eBook - Click to Download

How to Approach Industrial Marketing the Right Way : Podcast - Listen Now

Klyck.io Website - Sales Enablement for B2B

Joe Mills' LinkedIn Profile - https://www.linkedin.com/in/joe-mills-0ba62b42/

Paul Tkach's LinkedIn Profile - https://www.linkedin.com/in/paultkach/

Dave Karr's LinkedIn Profile - https://www.linkedin.com/in/davekarr/