Join Nick Powills, Head of Growth at Mainland and franchise expert, as he delves into the critical role of transparency in franchise sales. Discover the common frustrations of new franchisees regarding costs, real estate timelines, and scaling strategies. Learn how franchisors can set realistic expectations from the outset, including presenting financial data ethically and addressing potential hidden gaps in the sales process. Understand why unexpected expenses and lengthy buildout times often surprise franchisees and the importance of proving success with a single unit before expansion.