Are you spending thousands on franchise conferences but struggling to convert leads into sales?
In this episode of Coffee & Analytics, we break down the raw data from the recent Multi-Unit Franchise Conference to reveal what high-level operators are actually looking for in 2026. We dive deep into the "Triangle of Influence," analyzing the 2,100+ attendees and 500+ unique ownership groups to understand their investment criteria.
From the demand for lower labor models to the shift toward real estate-backed portfolios, we discuss how to position your brand as the obvious choice for a multi-unit operator's next acquisition.
Stop playing for the short term. Learn how to engineer a 5-year growth roadmap that takes you from a single unit to over 100 locations through strategic positioning, proven unit-level economics, and the power of the "long-game" drip campaign.
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