The Hidden Google Profile Features That Could Boost Your Ranking Overnight
Hey there! I'm Linda Donnelly, founder of Business Solutions Marketing Group, and you're listening to the Digital Dominance podcast where we simplify marketing for small business owners.
If you've ever wondered why your business isn't showing up as high as it should on Google… this episode is for you.
Today, I'm breaking down The 5 Most Overlooked Google Business Profile Features that can boost your visibility, improve your SEO, and get you more calls — and most people aren't using them at all.
Let's jump in.
What Is a Google Business Profile?
So before we dig into the juicy details, let's start simple.
Your Google Business Profile — also known as your “GMB” — is what shows up when someone Googles your business name or searches for a service in your area. You know that little box with your reviews, your phone number, photos, directions, and maybe even a little map? Yep, that's the one.
It's one of the most powerful (and free!) tools a small business can use — but only if you're using it right.
Feature #1 – Services and Products
Let's start with the Services and Products section.
Most people skip this completely. But when you fill it in with keywords, descriptions, and even prices, you're giving Google more ways to match you to searches.
Say you're a roofing company in Phoenix. Instead of just listing “Roofing,” you list “Tile Roof Repair,” “Emergency Leak Fix,” and “Solar Roof Installation.” That helps Google match you with longer, more specific searches.
Only about 39% of businesses use this section correctly — which means it's a big opportunity for you!
Feature #2 – Questions and Answers
Now here's a fun one — Q&A. Did you know people can ask questions on your profile? And you — or anyone — can answer them?
Even better, Google indexes those answers. So if someone asks, “Do you offer same-day service?” and you answer yes, you might now show up when someone searches “same-day [your service] near me.”
Less than a quarter of businesses use this section. But the ones that do? They see up to 22% more engagement.
And here's a tip: Post your own questions! Things like “Do you offer financing?” or “What areas do you serve?” then answer them. Boom — instant SEO boost.
Feature #3 – Business Attributes
Attributes are those little highlights like “Women-owned,” “Veteran-owned,” or “Online appointments.”
They might seem small, but they help Google match you with niche search terms — and show that your business is active and inclusive.
Businesses that use these features see 18–25% more profile views.
So don't skip them!
Feature #4 – Photos and Videos
Did you know that profiles with over 100 photos get over 500% more calls than those with fewer?
It's true. Google LOVES fresh media.
Add new photos weekly. Take behind-the-scenes shots, happy customers, quick clips of your work, before-and-afters. And if you can, post videos too — they double engagement.
Only about 10% of businesses do this consistently — which makes this your moment to shine.
Feature #5 – Google Posts
Google Posts are like mini blog updates. You can share promotions, updates, service spotlights, and more — and they show up right in your profile.
But here's the kicker: Only 17% of businesses post regularly, even though doing so can increase profile clicks by 28%.
Set a reminder once a week and post something short and sweet. It's a small task with a big return.
Let's recap the 5 Google Business Profile features most people forget — but you won't:
Services and Products – Add keywords and full descriptions
Q&A Section – Ask and answer your own questions
Attributes – Use business highlights like “Black-owned” or “Online Booking”
Photos and Videos – Keep it fresh, visual, and consistent
Google Posts – Post quick updates to show you're active
At Business Solutions Marketing Group, we help businesses like yours optimize all of this, so your Google Profile works for you — not against you.
These tools are free. They're powerful. And when used together, they can boost your rankings and bring in real leads.
If you're not sure where to start — or want us to handle it for you — let's talk. Just head to businesssolutionsmarketinggroup.com or give us a call.
Thanks for tuning in to today's episode! If you found this helpful, leave us a 5-star review and share this with another small business owner who needs to show up higher on Google.
This is Linda Donnelly from Business Solutions Marketing Group — helping businesses grow smarter every day.
See you next time!