What does it take to create a brand that speaks to the heart of your ideal customer and reflects who you are and the values you hold?
In this episode, Hannah Chapman, CFP, APMA, CRPC, talks with guest Re Perez, a seasoned Brand Strategist with over 25 years of experience reinventing and transforming purpose-drive brands into powerful catalysts for change. As a former Fortune 500 Brand Consultant, Speaker, CEO of Branding For The People, and author of the boldly titled book Your Brand Should Be Gay (Even If You're Not): The Art and Science of Creating an Authentic Brand, Re specializes in advising conscious CEOs, Founders, CMOs, and Marketing teams of multiple 7, 8, and 9-figure companies around the world.
Tune in as we discuss:
Re's branding process that digs deep into yourself and your business
Why “perception is reality”
Why having a polarizing brand is good thing
Why your emotional connection to your business matters
How an authentic brand attracts your ideal client
Why brand alignment creates expansion
An overview of Re's book
Connect with Re:
Websites: www.reperez.com, www.brandingforthepeople.com
Instagram: https://www.instagram.com/reperezbranding
Facebook: https://www.facebook.com/MrRePerez/
LinkedIn: https://linkedin.com/in/re-perez-branding/
And connect with Hannah here:
X² Wealth Planning Website: https://x2wealthplanning.com/
Instagram: https://www.instagram.com/hannah.chapman.cfp
Facebook: https://www.facebook.com/hannahchapmanfinancialadvisor/
LinkedIn: https://www.linkedin.com/in/hannahrchapman/
Expansive CEO Website: https://expansiveceo.com/freegift