"Holding back the Wolves that will attack your Vision" Robert Cantrell is an expert in the area of Patents and fully understands the importance of protecting yout IP. This is truly a master class.

"Holding back the Wolves that will attack your Vision" Robert Cantrell is an expert in the area of Patents and fully understands the importance of protecting yout IP. This is truly a master class.


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Robert Cantrell is founder of Strategy Innovators, LLC and Registered Patent Agent at Jimenez Law Firm.

Robert Cantrell is a registered patent agent and innovation consultant with experience as an inventor, an intellectual property strategist, and a leader of patent research and analysis teams.

He supports inventors from the inception of ideas to the drafting filing and prosecution of patent applications, which taps into his own experience as an investor in retail on more than 150 patent applications in drones, store, robotics, data management, artificial intelligence, blockchain packaging, and transaction security.

He has an extensive work portfolio in innovation sciences, which allows him to look horizontally across many technology, disciplines to raise the quality and quantity of inventions produced by innovation teams.

And the thing to think about with a patent as protection, is that just like with a castle, there is almost no such thing as an impregnable castle and just the same way, maybe with a patent, I've worked with teams that have worked with companies that have put a number of a lot of resources into.

Into dealing with the validity of a patent and addressing the ability of a patent. And I've been very successful at dealing with that. And, so what a patent is doing for you in the innovation space, you really need to think is that it's, it's in a sense slowing down somebody who might not have your best interest in mind.

It, you want to, with a pen crate in a situation where somebody who may be a competitor, for example, would, would prefer to work with you on your terms rather than try to go around or try to invalidate your filing. So now for other perspectives, you may not have thought about as much, right? The first of these would be a marketing perspective.

Okay. Now, another thing that a patent can do for your business, is it can help to focus and align your, your platform. So, for example, if you, if you are working on a product that's oriented on safety, it can make a lot of sense and are a lot of credibility and authority.

If you also have patent filings that are associated specifically with that platform, you are trying to create, you know, it could be safety. For example, it could be durability, it could be something that just makes the product exciting. So, if your patent portfolio is reinforcing that message, your patent can become a marketing tool.

Another thing is that your, your patents will have a sales perspective, and this is something I often work on with inventors. I will ask what I call the who's cares question better. We will come up with an invention and, and, you know, feel that the, you know, the market's going to be interested just in the context of the invention as on its own. But often we will call that the mousetrap fallacy. The idea that if you build a better mouse trap, people will come knocking on your door.

I think there is a more eloquent way to say that, but in vendors find that that's very rarely true. So, so the inventing and the patent is often the first part of that process because ultimately the invention has to be sold. But now this is where sales and marketing come together because being able to stamp patent pending on your invention,

It can be one great way to give it a little bit more or sales push people will feel there'll be a perspective that a patent that is, or an invention that is patent-pending is somehow a better quality of one that's not. And that is often true because then you look at the next perspective, which would be, I would call the focus or engineering perspective.