https://make-your-pitch.com
The Co-Sponsor for this Episode is B.E.T. A business platform that gives you all the information and tools you need to advance your business as well as the understanding of how to run your business most effectively and profitably.
To learn more check out the:
Video: https://bit.ly/368rSKk
Website: www.yvrbet.com
The Co-Sponsor for this episode is CRM Engine.
A Customer Relation Management system that provides a 4 Module Solution, Standard Customization by the CRM Engine Team, Unlimited Users, Unlimited Data, Unlimited Records, Cloud Hosting, Security Updates, and Daily Backups as well as On-Going support (Usually Same Day)
Go Here to Learn More:
Website: CRMEngine.co.uk/makeyourpitch
https://make-your-pitch.com
The Co-Sponsor for this Episode is B.E.T. A business platform that gives you all the information and tools you need to advance your business as well as the understanding of how to run your business most effectively and profitably.
To learn more check out the:
Video: https://bit.ly/368rSKk
Website: www.yvrbet.com
The Co-Sponsor for this episode is CRM Engine.
Make-Your-Pitch
Tim Brown - Fiducia
Fiducia is 3.5 years old startup. Its focus is in the distributed ledger technology better known as the blockchain. The purpose of the firm is to deliver trust and transparency for digital advertising over an industry consortium network.
The company developed the core technology at its beginning but recently has perfected their core offering in their industry and across industries.
Once Fiducia defined its core offering within and across industries it became an operating network for industry participants.
For advertisers, Fiducia creates display ads, video ads for mobile devices and digital television leveraging the supply chain transparency.
The industry, according to Brown is fragmented and lacks transparency. In essence, the industry has, for example, in the Supply Chain, there are a number of vendors which represents five different layers of vendors.
Within each of the layers, there can be hundreds of suppliers and there can be hundreds of thousands of publishers. The challenge is the industry is opaque and fragmented.
Therefore advertisers do not see all the vendors in their supply chain and cannot follow their add from the vendor to its appearance on a website or another digital display.
This fragmentation has led to a number of bad practices such as fraud. This has led to inefficiencies and a number of providers are not providing any real value within the supply chain.
The digital advertising market is approximately $200 billion dollars.
Fiducia identified that 25 % of the advertising spend is unqualified. Of that, 22% is actual real advertising dollars.
Fiducia offers advertisers a way to optimize their supply chain, monitor members and begin tracking how money moves through their system.
Operation efficiency is the next goal. Once the vendors are operating on a single platform then there will be operational management and tracking to determine what is moving and where it is moving with the supply chain.
This will result in more advertisers getting more money from their advertising that can be used to build brands.
KeyWords
Supply chain
Transparency
digital advertising
advertisers
distributed ledger technology
consortium network
distributed ledger
industry consortium network