Fifteen Acres & An Excavator Make Red Bull Imagination A Reality


Fifteen Acres & An Excavator Make Red Bull Imagination A Reality


The first time I met Adam LaRoche and Jason Baker was minutes before we recorded these interviews.

What little I knew about both, Baker for his years of work with Dream Traxx and Moto Sandbox, LaRoche for his purposeful end to a twelve-year career in Major League Baseball, turned out to be the big reasons behind Red Bull Imagination.

LaRoche's interest in motocross expanded when he retired from baseball, and after some research on private tracks, he messaged Baker to build one on the family's Kansas spread. One thing led to another, like the cornfield track for Ryan Dungey's Red Bull video, and soon Baker talked Tyler Bereman into visiting the site for his own project.