EPISODE 10: Beers for Fears - Bud Light and backlash for an LGBTQII ally campaign

In this Episode, recorded early August, Brady and Mark take up the interesting case of the (predictable?) backlash Bud Light faced following a campaign involving a controversial influencer who identifies as transgender.

Also discussed:

Mark's trip to Reykjavik Iceland during a volcanic event.

The impact of banning Incandescent lightbulbs.

The fashion brand Shein's terribly transparent exploitation of influencer naivete to try to bolster the reputation of their potentially sweat-shop-like factories.

Some colourful updates on Megan Markle and Prince Harry.

An update on Nicola Sturgeon's alleged criminal case and the impact on Scottish independence.

...and an update on the ongoing saga of Elon musk, including his control over a large satellite communications network, and his renaming of twitter to X.

Here are related articles on Bud Light:

SUMMARY

https://www.nytimes.com/article/bud-light-boycott.html

https://www.vox.com/money/2023/4/12/23680135/bud-light-boycott-dylan-mulvaney-travis-tritt-trans

DYLAN MULVANEY'S TAKE

https://thehill.com/blogs/in-the-know/4074264-dylan-mulvaney-bud-light-not-standing-by-me-worse-than-not-hiring-a-trans-person-at-all/

MODELO becomes #1 BEER IN US

https://www.economist.com/business/2023/06/20/the-new-king-of-beers-is-a-mexican-american-success-story

GOOD ARTICLES ON $ IMPACT

https://www.ctvnews.ca/business/bud-light-parent-says-u-s-market-share-stabilizing-after-transgender-promotion-cost-sales-1.6505062

https://www.cbsnews.com/news/bud-light-anheuser-busch-dylan-mulvaney-beer-sales/

https://www.cnn.com/2023/08/03/business/anheuser-busch-revenue-bud-light-intl-hnk/index.html