James Governor from RedMonk and Sanjay Sarathy from Cloudinary discuss the company's strategy for developer engagement, focusing on YouTube as a key channel. Cloudinary, founded by three developers, has grown to 2 million users and aims for 5 million. It targets specific ecosystems like JavaScript (Next, Nuxt, Vue, React,) sponsoring third party developers to create engaging, educational content. These efforts have driven registrations up beyond 45,000 monthly. We also discuss Cloudinary's business model and plans for global growth.